Zipboom was born out of maternal desperation for something engaging and educational for children to have as a staple on car trips, flights, for using whilst awaiting dinner at a restaurant, and even for camping trips. I know it works because I have used it with my children for many flights and road trips and am yet to hear any complaints (they are very proud of their mummy!) It is light, compact and easy for your child to carry. The bag comes with lots of hidden storage which, let’s face it; you’ll need with children when you are out! You can collect all eight magnetic games and the beautiful journal that will become a memento of cherished adventures.