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10% off storewide, use code "MFB". Exclude Connetix and Grapat.
10% off storewide, code "MFB". Exclude Connetix and Grapat.

Founded by Fred Fein in 1966 in a woodshop in New York State, Guidecraft was built upon the foundation of smart, beautifully crafted wooden toys for children. In the 1980’s the company was expanded under the ownership and direction of Fred’s son – Jason Fein – to encompass consumer toys and furniture, along with an ever-growing portfolio of toys and furniture for the education market. In the mid 2000’s the company was further enhanced with the mission of providing exclusive toys and furniture to the domestic and international markets, as well as providing private-label supply chain, compliance, and distribution services to a growing roster of international brands in both the consumer and institutional markets.

Learn more about Guidecraft through Learning with Nature: Guidecraft New Arrivals