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CONNETIX ANNUAL SALE - 20% OFF EVERY SET · 14–20 SEPT.
CONNETIX ANNUAL SALE - 20% OFF EVERY SET · 14–20 SEPT.
SPRING SALE - UP TO 50% OFF SITEWIDE · 14–20 SEPT.
SPRING SALE - UP TO 50% OFF SITEWIDE · 14–20 SEPT.

Dolls & Soft Toys for Babies

First cuddles matter most. Made from gentle, natural fabrics, these baby soft toys and soft toys for babies are ready to hold, love and keep.

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    Fabelab Rattle - Seahorse, Slate, 21 cm

    $24.90
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    $24.90
    $21.16
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    $21.16

    From the depths of the sea surfaces the magical seahorse. Designed by Danish label FABELAB, this seahorse soft rattle is beyond soft and makes a pe...

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    $24.90
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    $24.90
    $21.16
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    $21.16
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    SENGER Cuddly Animal - Koala - Australian Exclusive - Removable Heat/Cool Pack

    $168.00
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    $168.00
    $142.80
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    $142.80

    Meet the SENGER Cuddly Koala - An Australian Exclusive Created to celebrate one of our most loved native animals. Designed with local families in m...

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    $168.00
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    $168.00
    $142.80
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    $142.80
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  • CE UKCA toy safety
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    Maileg Pony Small

    $56.95
    $56.95 - $56.95
    $56.95
    $48.41
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    $48.41

    This cute brown pony is made in a soft cotton/linen fabric. The mane and tail are cotton strings, and the saddle is made in knitted fabric that gua...

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    $56.95
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    $56.95
    $48.41
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    $48.41
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    Fabelab Rattle - Starfish, Ash Rose, 17 cm

    $24.90
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    $24.90
    $21.16
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    $21.16

    This rattle features big, tentacles to chew on. It is designed to entertain and stimulate your little one through their eager hands, ears, and mind...

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    $24.90
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    $24.90
    $21.16
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    $21.16
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    Fabelab Rattle - Bee - Whisper White, 14 cm

    $24.90
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    $24.90
    $21.16
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    $21.16

    Easy for little hands to hold and grip onto. The woven cotton fabric provides a soft and tactile texture, allowing your baby to explore different s...

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    $24.90
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    $24.90
    $21.16
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    $21.16
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    Fabelab Rattle - Ladybug Mars Red, 14 cm

    $23.95
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    $23.95
    $20.36
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    $20.36

    Easy for little hands to hold and grip onto. The woven cotton fabric provides a soft and tactile texture, allowing your baby to explore different s...

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    $23.95
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    $23.95
    $20.36
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    $20.36
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    SENGER Cuddly Animal - Goose Small w removable Heat/Cool Pack

    $137.00
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    $137.00
    $116.45
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    $116.45

    The SENGER Cuddly Small Goose is a soft and cuddly toy that doubles as a weighted toy and a gentle heat bag for children.  The SENGER Small Goose h...

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    $137.00
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    $137.00
    $116.45
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    $116.45
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  • Editor's Choice 2026CE UKCA toy safety
    New Arrival
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    Maileg My first bunny - Powder

    $65.95
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    $65.95
    $56.06
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    $56.06

    Meet Maileg My First Bunny in Powder! A beautifully soft keepsake made to be loved from the very first cuddle. Designed especially for tiny hands, ...

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    $65.95
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    $65.95
    $56.06
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    $56.06
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    SENGER Cuddly Animal - Goose Small Grey Vegan w removable Heat/Cool Pack

    $142.00
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    $142.00
    $120.70
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    $120.70

    The SENGER Cuddly Animal Small Goose is a vegan product- the stuffing is made from cotton, with a removable cushion filled with Grape Seeds, the ou...

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    $142.00
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    $142.00
    $120.70
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    $120.70
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    SENGER Cuddly Animal - Goose Large w removable Heat/Cool Pack

    $199.00
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    $199.00
    $169.15
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    $169.15

    The SENGER Cuddly Large Goose is a soft and cuddly toy that doubles as a weighted toy and a gentle heat bag for children.  The SENGER Large Goose h...

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    $199.00
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    $199.00
    $169.15
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    $169.15
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    SENGER Cuddly Animal - Goose Small Rust Limited Edition w removable Heat/Cool Pack

    $137.00
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    $137.00
    $116.45
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    $116.45

    The SENGER Cuddly Small Goose is a soft and cuddly toy that doubles as a weighted toy and a gentle heat bag for children.  The SENGER Small Goose h...

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    $137.00
    $137.00 - $137.00
    $137.00
    $116.45
    $116.45 - $116.45
    $116.45
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  • CE UKCA toy safety
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    Maileg My First Bunny Mint

    $65.95
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    $65.95
    $56.06
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    $56.06

    earliest moments. Made from soft plush fabric, this gentle bunny features subtle mint-toned details and a delicate bow at the neck. Its comforting ...

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    $65.95
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    $65.95
    $56.06
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    $56.06
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  • Editor's Choice 2026
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    SENGER Cuddly Animal - Goose Large Grey Vegan w removable Heat/Cool Pack

    $204.00
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    $204.00
    $173.40
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    $173.40

    The SENGER Cuddly animal Large Goose is a vegan product- the stuffing is made from cotton, with a removable cushion filled with organic Spelt Husk,...

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    $204.00
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    $204.00
    $173.40
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    $173.40
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    SENGER Cuddly Animal - Goose Large Rust w removable Heat/Cool Pack

    $199.00
    $199.00 - $199.00
    $199.00
    $169.15
    $169.15 - $169.15
    $169.15

    The SENGER Cuddly Large Goose is a soft and cuddly toy that doubles as a weighted toy and a gentle heat bag for children.  The SENGER Large Goose h...

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    $199.00
    $199.00 - $199.00
    $199.00
    $169.15
    $169.15 - $169.15
    $169.15
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    SENGER Cuddly Animal - Turtle Small Brown w removable Heat/Cool Pack

    $173.00
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    $173.00
    $121.10
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    $121.10

    The SENGER Cuddly Small Turtle is a soft and cuddly toy that doubles as a weighted toy and a gentle heat bag for children.  The SENGER Cuddly Small...

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    $173.00
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    $173.00
    $121.10
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    $121.10
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    SENGER Cuddly Animal - Turtle Small Rust w removable Heat/Cool Pack

    $173.00
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    $173.00
    $121.10
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    $121.10

    The SENGER Cuddly Small Turtle is a soft and cuddly toy that doubles as a weighted toy and a gentle heat bag for children.  The SENGER Cuddly Small...

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    $173.00
    $173.00 - $173.00
    $173.00
    $121.10
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    $121.10
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    SENGER Cuddly Animal - Turtle Large Fir Green w removable Heat/Cool Pack

    $234.00
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    $234.00
    $198.90
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    $198.90

    The SENGER Cuddly Large Turtle is a soft and cuddly toy that doubles as a weighted toy and a gentle heat bag for children.  The SENGER Cuddly Large...

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    $234.00
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    $234.00
    $198.90
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    $198.90
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    SENGER Cuddly Animal - Turtle Small Rosewood w removable Heat/Cool Pack

    $173.00
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    $173.00
    $129.75
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    $129.75

    The SENGER Cuddly Small Turtle is a soft and cuddly toy that doubles as a weighted toy and a gentle heat bag for children.  The SENGER Cuddly Small...

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    $173.00
    $173.00 - $173.00
    $173.00
    $129.75
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    $129.75
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  • CE UKCA toy safety
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    Maileg Bunny plush, Medium - Cream peach

    $83.95
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    $83.95
    $71.36
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    $71.36

    This bunny comes in very soft and unique plush fabric. It has a beautiful bow around the neck. It has a very sweet look and will soon be someone's ...

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    $83.95
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    $83.95
    $71.36
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    $71.36
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    • Frequently Asked Questions

    Are soft toys good for babies?

    Yes — soft toys are gentle, huggable first companions. For young babies, choose lightweight, washable soft toys with embroidered features and no small parts, kept out of the cot for safe sleep. A soft toy offers comfort and something safe to hold and mouth as babies grow.

    When can a baby have a comfort toy?

    Babies often bond with a soft toy in the second half of the first year, and it can become a comfort object that helps with settling and separation. For safe sleep, keep soft toys out of the cot until your baby is at least around twelve months.

    Is a baby's first doll worth it?

    A soft-bodied first doll is a lovely early toy — huggable, safe to mouth and the start of gentle pretend play as your baby grows. Choose a washable, one-piece doll with embroidered features and no small parts, and it will stay a favourite well past babyhood.

    How do you choose a soft toy for a baby?

    Look for lightweight, washable soft toys with securely attached, embroidered features, no small or removable parts, and soft, baby-safe fabrics. Avoid long ribbons or cords. Simple, cuddly toys your baby can hold and mouth safely are ideal in the first year.

    How do you clean a baby's soft toys?

    Check the label — many baby soft toys are machine-washable in a pillowcase on a gentle cycle, then air-dried; spot-clean any with glued features. Since babies mouth their toys constantly, wash them often to keep a well-loved soft toy clean and hygienic.

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